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Alec Brownstein was a burnt out copywriter desperate to get away from his boring job and to do what he considered to be genuine creative work.
He sent out his resume and credentials to all of the leading creative agencies but failed to get an interview. But desperate times call for desperate measures.
Brownstein came up with an ingenious idea for connecting to North America's top creative directors. He collected the names for the most prominent agencies and placed a Pay-Per-Click ad for each of them.
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